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Annie Shah is a London based Professional Hair & Makeup Artist with extensive experience in Bridal, Fashion and Media. She is the CEO and founder of “Annie Shah Makeup Ltd” which is one of the most recognisable companies in the UK that specialise in providing high-class fashion and bridal hair & makeup services to the clients nationally and internationally. 

With a portfolio brimming with examples of her creative flair as seen on both mainstream and Asian fashion shows and publications such as British Vogue, Daily Mail UK and ASIANA Wedding, her proudest work is of the real brides she has had the pleasure of beautifying. Annie’s has beautified the likes of Her Royal Highness Kalsom binti Abdullah (Queen of Malaysia), Bollywood actresses Karishma Kapoor & Mahima Chaudhary, 'Bend it Like Beckham’ director Gurinder Chadha & British Actress Amber Rose Revah to name but a few.


Not the one to rest on her laurels, she is constantly striving to redefine herself and looking for opportunities to grow, diversify and progress in life. She took a break from full-time employment as an IT Consultant almost 12 years ago and started her own beauty business which flourished beyond her wildest dreams in no time, mainly due to her inherent creative flair and professional dedication. A couple years ago, she embarked on the journey of online entrepreneurship alongside her thriving makeup business. She has now launched her Bridal Accessories brand "ANNiANA LONDON' for the discerning bride who is looking for quality products from the comfort of her home. And who would understand the requirements of the brides more than someone who has worked in the Bridal industry for around 12 years.

An Oxford graduate and coming from a corporate background, Annie ensures the professional side is taken care of, which she suggests is ‘an aspect a lot of people with artistic temperaments tend to fall short of’, her reputation comes from blending her skilful art form seamlessly with outstanding entrepreneurial management skill. 

In addition to her broad range of talent and expertise, Annie brings her dynamic personality to her work, balancing dedication and professionalism with a sense of lightness, fun and creativity. Her calm demeanour is an asset to the often-hectic environments of bridal and editorial work.


ANNiANA LONDON is the love affair of Annie Shah who after having worked in the Bridal Industry as a Makeup Artist for over 12 years has decided to launch her own Bridal Accessories brand. She strongly feels there is a need for chic but affordable Bridal Accessories and Jewellery. The options available out there for the brides are either too expensive or of very poor quality. She feels there is a gap in the market to address the need of customers who want to discover and indulge themselves in the top class accessories and products without the hefty price tag. She wants her website visitors to feel good browsing her collection and feel even better checking out!


Coming from a solid Ecommerce background and boasting a Masters degree in the field, Annie has years of experience of successful online retail at various platforms. Capitalising on all that experience and expertise, she is now offering her own Bridal Accessories brand as what could be more exciting than combining her love for bridal and competence in Ecommerce!!!

ANNiANA LONDON is a business made up of innovators and forward-thinkers, with the drive and wherewithal to constantly update and improve the online shopping experience. The trendsetting online store offers first-rate products and exceptional customer service to shoppers from the comfort of their own homes. All collections are carefully selected. Delivery options and payment methods generous and flexible. Browse through the product gallery and experience shopping with for yourself. Please don’t hesitate to contact us with questions, comments or suggestions as we would love to improve our brand with your valuable feedback.