Annie Shah is a London based Professional Hair & Makeup Artist and Educator with extensive experience in Bridal, Fashion and Media Hair & Makeup. She is the CEO and founder of “Annie Shah Makeup Ltd” which is one of the most recognizable companies in the UK that specialize in providing high class fashion and bridal hair & makeup services to the clients nationally and internationally. Her state-of-the-art studio is located in the heart of Central London in Kensignton where she conducts all bridal trials and consultations.
She studied Fashion and Editorial Hair and Makeup at the prestigious London College of Fashion. With a portfolio brimming with examples of her creative flair as seen on both mainstream and fashion shows and publications such as British Vogue, Daily Mail UK and ASIANA Wedding, her proudest work is of the real brides she has had the pleasure of beautifying. She says: ‘Working with beautiful models for cutting-edge events and magazines may be a brilliant platform to establish myself as a , but the real challenge lies in showing how well I can transform real women into works of art.’ Annie’s has beautified the likes of Queen of Malaysia HRH Kalsom Abdullah, Bollywood actresses Karishma Kapoor & Mahima Chaudary 'Bend it Like Beckham’ director Gurinder Chadha & British Actress Amber Rose Revah to name but a few.
Coming from a highly educated background and having a Masters degree in Information Technology, Annie ensures the professional side care of, which she suggests is ‘an aspect a lot of people with artistic temperaments tend to fall short of’, her reputation comes from blending her skilful art form seamlessly with outstanding entrepreneurial management skill. Annie beams: ‘Over the years, my client list has grown by leaps and bounds through word-of-mouth recommendations, which is something you can hope for only when you can provide complete satisfaction. And having a business head on me means I’m in no danger of abusing my popularity by becoming too greedy – every client is taken on only after careful consideration of how well her budget and needs can be aligned with the time I will have available to ensure she gets nothing but the best from me.’
In addition to her broad range of talent and expertise, Annie brings her dynamic personality to her work, balancing dedication and professionalism with a sense of lightness, fun and creativity. Her calm demeanour is an asset to the often-hectic environments of bridal and editorial work.