Annie Shah is a London based Professional Bridal Hair & Makeup Artist with over 12 years' experience in the business. She is the CEO and founder of "Annie Shah Makeup Ltd" - one of the most well-known brands in the UK that specialise in providing high-class wedding hair & makeup services to the clients in London, UK, Europe and Worldwide.
With a portfolio brimming with examples of her creative flair as seen in the fashion shows and publications such as British Vogue, Daily Mail UK and Asiana Wedding Magazine, her proudest work is of the real brides she has had the pleasure of beautifying. Annie's clientele includes both celebrities and royalty. She has beautified the likes of Her Royal Highness Kalsom binti Abdullah (Queen of Malaysia), Bollywood actresses Karishma Kapoor & Mahima Chaudhary, 'Bend it Like Beckham' director Gurinder Chadha & British Actress Amber Rose Revah to name but a few.
Not the one to rest on her laurels, she is continuously striving to redefine herself and looking for opportunities to grow, diversify and progress in life. She took a break from full-time employment as an IT Consultant almost 12 years ago. She started her own beauty business which flourished beyond her wildest dreams in no time, mainly due to her inherent creative flair and professional dedication. A couple of years ago, she embarked on the journey of online entrepreneurship alongside her thriving makeup business. She has now launched her Bridal Accessories brand "ANNiANA LONDON' for the discerning bride who is looking for quality products from the comfort of her home.
In addition to her broad range of talent and expertise, Annie brings her dynamic personality to her work, balancing dedication and professionalism with a sense of lightness, fun and creativity. Her calm demeanour is an asset to the often-hectic environments of bridal and editorial work.