Annie Shah specialises in Bridal hair and make-up. For her, most brides want to look glamorous, radiant and elegant on their special day so that is exactly the look she sets out to give them. Committed to making every bride look unique by concentrating on her individual features, Annie’s signature look lies in enhancing the eyes. She reveals: ‘It’s tempting for an artist to show off all her skills, but I’m all about keeping the look natural to allow the drama to shine through the bride’s eyes. A striking look is all about focusing on small details without overdoing the whole face.’
It’s this love affair with her craft that makes Annie such a joy for brides to have by their side on their Big Day. Says Annie: ‘From the first point of contact to beyond her wedding day, I make myself approachable – I realise my job is more than making her look the part. She needs to feel at ease to discuss ideas in preparation for the event, and looking to me to calm her nerves on the actual day, so it’s imperative that she finds me easy to connect with. I’m generally a very friendly person anyway, but I think it’s my excitement about bringing the best out in brides that wins them over.’
Offering relaxed consultations that takes everything from the bride’s face shape and skin tone, to her outfit and theme into consideration, every client who walks into her modern studio can expect her undivided attention with unlimited time to take away the pressure of settling for something that’s not exactly what she’s after. Using only top-of-the-range make-up, Annie will apply exclusive products from the likes of MAC, Nars, Laura Mercier and Chanel to see which suits the client’s shade and matches her requirements to perfection.